Video & Mailer
The target audience for this project was high level roles within DSOs, including Chief Technology Officers and Chief Development Officers. These individuals tend to be interested in growth, new technology, and profitability. The LCD video mailer was sent to a targeted list to promote Fuse, Patterson’s cloud-based PM software. I worked to help create the video, design the mailer, and the corresponding multi-channel campaign tactics. My focus was on creating eye-flow, energy and movement. This mailer was chosen for the Graphic Design USA’s 60th Anniversary Inhouse Design Awards.
