AADOM Conference
This campaign ran in 2025 and leading up to AADOM’s annual conference in October. The conference was very successful and we received a lot of positive feedback for the booth and collateral at the event. We were asked to incorporate diamonds since Patterson is a diamond level sponsor of AADOM so the concept created was around the idea of “brilliance” and was intended to be aspirational and inspiring, highlighting the office manager role and our ability to partner with them and support their daily tasks and broader goals. This theme also expanded out into our office manager appreciation month campaign, as well ask other areas throughout the year.
