E-Book and Campaign
This campaign launched summer of 2025 to promote Patterson’s software solutions. The goal was to position trust as the foundation of long-term patient relationships and our software as tools to build them by offering clarity, confidence and convenience. Though this was mostly a digital campaign with an e-book, webinar, blog and other content, it also featured a direct mail piece which I designed as an 8-panel roll fold mailer. This mailer reveals the story of how these software solutions solve pain points and provide a path to patient trust. There is a tactile nature to this with textured elements across various panels, adding to its memorability and high-end feel.
